Press Releases
CHEE HENG WORKSHOP & AUTOMOBILE SDN BHD UPGRADED AS HINO 3S CENTRE IN BATU PAHAT
18 December 2022 – Hino Motors Sales (Malaysia) Sdn. Bhd. (Hino Malaysia) authorized dealer in Batu Pahat – Chee Heng Workshop & Automobile Sdn Bhd has upgraded its operation centre to offer customers sales, service, and spare parts and aims to reap a multitude of benefits for the esteemed customers.
Chee Heng has invested around RM1.0 million in their newly upgraded 3S Centre that covers a 1.0-acre workshop area. The upgraded new 3S (Sales, Services, and Spare Parts) centre is equipped with the latest facilities that comply with HINO standards, with a spacious sales showroom for truck display purposes.
Besides the showroom, Chee Heng also has a service bay which is facilitated with 12 service bays at the rear of the building to provide the best facilities for customers. the customer lounge is located at the front office, offering a free flow of refreshments and beverages along with complimentary free Wi-Fi for waiting customers.
CHEE HENG WORKSHOP & AUTOMOBILE SDN BHD 3S OPENING CEREMONY
Chee Heng started their operation in 1981 under the name Chee Heng Workshop. Later, they collaborate with HINO in 1987 as a service dealer. The Chairman, Ch’ng Peng Soon was selected by Hino to be sent to Japan for training which he believed to have to instill a HINO Spirit in himself and passed on to all of Chee Heng’s staff. Years on, Chee Heng has grown from strength to strength from the initial wooden house workshop to a new fully equipped 3S Centre. This expansion also increases sales and service opportunities to serve all including Kluang, Tangkak, and Pontian customers in Johor.
Chee Heng has built more than 40 years of experience in commercial vehicle service and maintenance hence they are well known to the customers in Batu Pahat. Their previous workshop is limited to 500 service intake per month and 12 service intake per day. With the upgraded facilities in the new 3S centre, the 13 well-trained technicians can service up to 1,000 units per month and 36 units per day to accommodate the 12 bays at their disposal, with 1 bay, especially for 2 Prime Mover Trucks per day. Chee Heng is also operating as a one-stop solution centre, offering vehicle inspection by PUSPAKOM, mobile on-site inspection, and 24-hour towing truck services.
The opening today is officiated by Atsushi Uchiyama, Managing Director of Hino Motors Sales (Malaysia) Sdn Bhd (HINO), Chan Ing Chyi, Operating Officer of Hino Motors Sales (Malaysia) Sdn Bhd, Ch’ng Peng Soon, Chairman of Chee Heng Workshop & Automobile Sdn Bhd and Ch’ng Choon Huan, Managing Director of Chee Heng Workshop & Automobile Sdn Bhd.
Commenting on the newly launched 3S Centre, HINO Managing Director, Atsushi Uchiyama said, “Chee Heng has been with Hino since 1987 and they are considered as one of the oldest Hino service dealers. As one of the experienced dealers, Hino acknowledged Chee Heng’s commitment and dedication to Hino therefore Hino trusted Chee Heng to be a one-stop solution centre in Batu Pahat. This one-stop solution will help us in achieving closer to our goal which is not only to develop a product that is a perfect fit for each customer’s business but also to ‘Maximize vehicle Up-Time’ and ‘Minimize Vehicle Life-Time Cost’.”
During the opening speech by the chairman, Ch’ng Peng Soon commented, “With investments spent on our new 3S centre, we promise to provide the best service to the customers coming to our 3S centre. Chee Heng along with our well-trained 13 technicians and 3 salesmen is committed to making sure that Chee Heng will always be present for all of the customers’ inquiries.”
The new 3S centre is situated in Batu Pahat, at No. 3, Lorong 3, Jalan Kluang Beroleh, 83000 Batu Pahat, Johor. and opens on Monday to Saturday from 9:00 a.m. to 6:00 p.m. For any inquiries, customers may contact the direct telephone number 012-2716825 for sales and 019-7346825 for after-sales.
Hino Euro 5 Open Day Successfully Engages Business Owners & Fleet Operators at Chee Heng Workshop & Automobile Sdn. Bhd.
Batu Pahat, Johor – 7 October 2025 – Chee Heng Workshop & Automobile Sdn. Bhd., an authorised Hino 3S Dealer (Sales, Service & Spare Parts), successfully hosted the Hino Euro 5 Open Day on 7 October 2025 at its premises in Batu Pahat. The event received positive participation from business owners, fleet operators, and players from the logistics and commercial industries across Johor and neighbouring states.
The Open Day was organised to showcase the Hino Euro 5 truck range, highlighting improved fuel efficiency, lower emissions, and reliable performance tailored for modern business operations. Visitors had the opportunity to view the display units up close, receive detailed product explanations from Chee Heng’s experienced sales team, and gain insights into how Euro 5 technology helps businesses reduce long-term operating costs.
Throughout the event, guests were also introduced to the advantages of owning Hino trucks, including comprehensive aftersales support, convenient servicing at a full-fledged 3S centre, and the Hino-Connect telematics system, which enables fleet owners to monitor vehicle performance, driver behaviour, and maintenance schedules more efficiently.
According to a representative from Chee Heng Workshop & Automobile Sdn. Bhd., the Open Day reflects the company’s commitment to building long-term trust with customers. “We do not simply sell trucks. We provide complete business solutions – from recommending the right truck model, to reliable aftersales support and fast, dependable service,” the representative said.
The event also served as a two-way engagement platform, allowing visitors to ask questions, share daily operational challenges, and receive tailored recommendations based on their respective industries, including logistics, construction, F&B, retail, and agriculture.
Following the success of the Hino Euro 5 Open Day, Chee Heng Workshop & Automobile Sdn. Bhd. aims to continue organising value-driven initiatives that deliver practical benefits to customers while strengthening Hino’s position as a trusted long-term business partner.
Chee Heng Workshop & Automobile Sdn. Bhd. Enjoys Successful Company Trip to Teluk Gorek, Mersing
Batu Pahat, Johor – 20 October 2025 – Chee Heng Workshop & Automobile Sdn. Bhd., an authorised Hino 3S Dealer, recently held a company trip to Teluk Gorek, Mersing, on 19 and 20 October 2025. The retreat provided a perfect opportunity for employees to relax, bond, and celebrate teamwork outside the workplace.
According to the management team, the company trip is part of Chee Heng’s ongoing commitment to employee well-being, motivation, and team spirit. “Our employees are the backbone of Chee Heng Workshop & Automobile. This trip is our way of showing appreciation for their dedication, while encouraging stronger teamwork and a positive work culture,” said a company spokesperson.
The event was met with enthusiastic participation, laughter, and shared experiences that strengthened relationships across departments. It also offered an informal setting for staff to exchange ideas and connect on a personal level, which the company believes contributes to a more engaged and productive workforce.
Chee Heng Workshop & Automobile Sdn. Bhd. aims to continue organising similar activities that enhance employee satisfaction, well-being, and team cohesion, while reinforcing a strong sense of community within the company.
EDARAN SWM Chooses Chee Heng Workshop & Automobile as Benchmark for Commercial Vehicle After-Sales Excellence
Batu Pahat, Johor –11 December 2025– Chee Heng Workshop & Automobile Sdn. Bhd., an authorised Hino 3S Dealer, recently welcomed a delegation from EDARAN SWM to its facilities. The visit highlighted Chee Heng’s commitment to excellence in commercial vehicle after-sales services and led to the company being recognised as a benchmark for enhancing service standards in the industry.
During the visit, EDARAN SWM representatives toured Chee Heng’s workshops, service bays, and parts management systems. They observed the company’s meticulous service processes, customer engagement protocols, and advanced diagnostic capabilities that ensure every Hino commercial vehicle receives consistent, high-quality maintenance and repair.
Chee Heng’s operational standards, staff expertise, and customer-centric approach were noted as exemplary, offering valuable insights for EDARAN SWM to consider in elevating their own service protocols. The delegation engaged in interactive sessions with Chee Heng’s management and technical teams, discussing best practices and strategies for optimising commercial vehicle after-sales performance.